Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Tuesday, February 10, 2009

Singer Chris Brown Arrested For Assault

On Sunday, the singer Chris Brown was arrested on accusations of assault after he was accused of physically assaulting the singer Rihanna. They supposedly had an argument in a Los Angeles neighborhood that evolved into a fight. Both Rihanna and Brown pulled out of the Grammys hours before it was telecasted this past Sunday. Brown has also dropped a planned appearance at the upcoming NBA All-Star Game that is scheduled for this weekend in Phoenix. The company Wrigley has decided to suspend all of the ad and marketing campaigns that he is involved with.

Friday, October 12, 2007

Coors and Miller Brewing Companies Join Forces Against Busch

Coors and Miller brewing companies plan to combine their operations to compete against Anheuser-Busch. The new name will be MillerCoors. Right now their biggest competitor is Anheuser-Busch.

The change will save the two companies about $500 million dollars and will come from reducing the shipping distances, finding economies of scale in brewing operations, optimizing production, and getting rid of duplicate corporate and marketing services. They expect the company to have annual beer sales of about $6.6 billion dollars. With the money that they save they plan to invest more to market their products and be able to compete better and more efficiently.

Thursday, August 16, 2007

Everybody Wins in a Car promotion

A direct-mail marketing company hired by a local care dealership accidentally sent out 50,000 scratch-off tickets to residents and all of them claimed to be the winner of the $1,000 grand prize. The Honda general manager said an error by Atlanta-based Force Events Direct Marketing, which printed the advertisement, gave all 50,000 tickets the grand prize. At this point they are not sure how they are going to handle the matter but they are making a full effort on investigating the mistake.