Thursday, August 16, 2007

Everybody Wins in a Car promotion

A direct-mail marketing company hired by a local care dealership accidentally sent out 50,000 scratch-off tickets to residents and all of them claimed to be the winner of the $1,000 grand prize. The Honda general manager said an error by Atlanta-based Force Events Direct Marketing, which printed the advertisement, gave all 50,000 tickets the grand prize. At this point they are not sure how they are going to handle the matter but they are making a full effort on investigating the mistake.

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